CRM for MBA

      Technology & 11Cs of Relationship Marketing   The 4 Cs of Marketing have been replaced by 11 Cs of Relationship Marketing. One finds that all of them can be leveraged by use of technology. 1.     Customer : Identify core customers to formulate specific objectives and strategies for them, focusing on individual customer needs and reach. 2.     Categories : Make strategic decisions on the scope of goods and services offered to these core customers. 3.     Capabilities : Utilize appropriate processes, technology, people, and knowledge to effectively deliver relationship marketing. 4.     Cost, profitability & value : Manage the costs of securing, serving, and retaining specific customers, focusing on customer profitability over product profitability. 5.     Control of the contact-to-cash processes : Manage and control all proce...

    Database Management Introduction   Database management are processes that ensure proper application performance, avoid compliance risk and protect valuable business data. As the volume of business data has grown, database management has become vital to data optimization and security. Data is a corporate asset that helps make more-informed business decisions, improve marketing campaigns, optimize business operations and reduce costs.    DATABASE MANAGEMENT The management of data in a database system is done by means of a general-purpose software package called a data-base management system. The database management system is a major software component of a database system.   A Database Management Systems or DBMS is software designed to assist in maintaining and utilising large collections of data. DBMS provides an environment that is both convenient and efficient to use".   Database management is heart of CRM. It works non-stop at the...